Executive Director's Greeting December 2016
In the spring we sent out a survey to members and prospective members, the first such survey that we have attempted in many years. The objective was to get feedback on who makes up our membership, what needs of that membership we are fulfilling and what we could develop. Overall the survey is helping us to collectively decide on a direction going forward. We are planning a more formal report once we have completed our larger plan with the help of students from the Schulich School of Business, but in the meantime I thought I would preview some of the feedback we received. 144 of approximately 2800 members replied to the survey, according to our sources this gives us 95% certainty of the answers with a +/- 10% margin of error.
· Almost all of the respondents were current members
· When thinking of the location of future events, and our offices, respondents wanted us to look for space that is close to a subway line (63.1%) and has available parking (61.7%) over finding a space that is downtown (31.2%) or close to a highway (18.4%).
· Respondents are more likely to update membership information, pay fees and use TMA149 contracts if there are available online (82.2%) as opposed to available through a mobile app (33.3%).
· Most of our respondents (71.9%) are supportive of replacing paper correspondence and membership cards with electronic versions of the same.
· Many respondents (43.7%) have contributions made to the Music Pension Fund of Canada on their behalf often or very often when they are hired for musical services. About the same number 45.8% never, or rarely have these contributions made and some respondents (10.6%) do not understand how the contracting / pension system works.
· The four types of agreements that were the most popular among respondents working under contract were Miscellaneous, then Symphonic, then Electronic Media, the Theatre.
· 71% of respondents use our Tariff of Fees.
· The most popular current services respondents use are P2 Visa processing, Insurance Protections and Discounts, Other Discounts, and Gig and Teaching Referrals.
· The most popular potential services among respondents are Discounted Music Instrument and Gear Offers, Discounted Travel Insurance (now implemented), Discounted Rehearsal Space (also now implemented), Networking Sessions with Music Directors, Leaders and Contractors.
· To increase TMA149’s profile members look for us to be more active at Universities, on Social Media, at Trade / Corporate Entertainment / Bridal Shows and at Music Conferences
· About one quarter (27.1%) of respondents are extremely satisfied or very satisfied with the service provided by TMA149, nearly half (46.5%) are satisfied with the service, and 18.8% of respondents are not satisfied or not at all satisfied with our service.
· Most respondents (55.9%) participated in self-contained music groups, solo acts or bands, 45.5% in orchestral and chamber music, 35 % in theatre and other live performance, and 29.7% as studio musicians.
· Most respondents had a practice in European Classical (57.4%) and Jazz/Blues (51.8%), and those genres were followed by Contemporary / New Music (46.8%), Rock/Indie/Pop (37.6%) and Folk / Roots/Country/ Traditional (32.6%).
· No respondents identified as an Aboriginal person, 10.6% identified as a visible minority according to the Statistics Canada Definition, and less than 2% as Francophone or person with a disability.
· Most respondents (63.3%) were age 50 or older, with about one quarter (23.6%) age 35-49, and 13.2% age 18-34.
· Most respondents live (67.6%) and provide musical services most often (79.3%) in the City of Toronto. The remainder of responses were spread throughout the other regions we cover, as well as about 15% in each case outside of the regions we cover.
Many questions, directions and even conclusions can be drawn from the answers above. Again we will be back with a more comprehensive review of this survey, as well as other strategic issues and directions as we complete our larger plan. Please feel free to get back to us with your impressions as we look to chart a path from this point in our 119-year history for the next 119 years.